Browse: Home / Recipes / Desserts / Pulse: A Candy Capturing the Heart of India

Menu

Skip to content
  • THE SHOP
  • About Us
  • Contact Us
  • Home

EatsporkjewLogo

Funny food and travel stories and foodie recommendations

Menu

Skip to content
  • THE SHOP
  • Restaurants
  • Recipes
    • Baking
    • Beef
    • Breakfast brunch
    • Cocktails & Drinks
    • Desserts
    • dinner
    • Fruit
    • Healthy
    • Poultry
    • Salads
    • Side Dishes
    • soup
    • Vegetarian
  • Travel
    • Austin
    • Belize
    • Brussels
    • Florida
    • Hong Kong
    • Iceland
    • Israel
      • Best Restaurants in Tel Aviv
    • Las Vegas
    • London
    • Massachusetts
    • New Orleans
    • New York
    • Oregon
    • Panama
    • Paris
    • Phoenix/Scottsdale
    • San Diego
    • San Francisco
      • Bay Area-East Bay
    • Thailand
    • Washington DC
    • Wine Country
  • Interviews
  • Best of Lists
    • Best things to do in Iceland
    • Best Restaurants in Tel Aviv
    • Two Bay Area Distilleries Worth Visiting
  • The Brisket Evolution Stops Here
  • Homemade Nachos Recipe
  • Passover Cake You Can Eat All Year
  • The Best Schnitzel in Dresden
  • Vegetable Kugel with Matzah
  • Feeling Old is Fleeting at Rich Table
  • Roasted Whole Red Snapper with Cilantro Serrano Pesto
  • Dead fish and triangle-shaped cookies
  • Love-Heart Cake Balls
  • Guy Savoy & the Lost Art of Storytelling
  • Driving to Seydisfjordur
  • Flying from Reykjavik to Egilsstaðir
  • Dog Friendly Wineries Sonoma
  • NOLA Bike Tours | Culinary Version
  • Cranberry Sauce Makes Me Think of Sperm
  • The Perfect Thanksgiving Turkey Recipe
  • St Germain Cocktail for Halloween
  • The 80-Pound Sweet Potato Pie
  • Bobbi’s Infamous Apple Cake
  • It’s all Greek to me! Kokkari Estiatorio

Pulse: A Candy Capturing the Heart of India

Posted by eatsporkjew on February 23, 2017 in Desserts | 610 Views | Leave a response

Sponsored Content

Getting people addicted to sweets is one thing, but an entire nation? Now that is something else!

Just to give you an idea of how popular Pulse candy is in India: the country’s population last year was at 1.25 billion. Now, the company that produces it, DS Group, is valued at IDR 1 billion (USD 75,000). The price per candy from Pulse is 1 IDR (way less than a cent in USD). In short, almost every person living in India has eaten candy by Pulse.

That is how popular Pulse is in the country.

pulse an indian candy
Photo courtesy Amazon.com

Just like any other startup, Pulse was nothing more than a pipe dream. That is until some visionaries in India thought about creating a candy so delicious that quickly turned into a phenomenon.

Officially called “Pass Pass Pulse” the candy is Kaccha Aam-flavored with a tangy twist for extra kicks. The locals call it “magical core” or the “masala bomb” due to its shape. For those who do not know what Kaccha Aam is, it is green mango, which seems to be a local delicacy not only in India but in some countries in South East Asia as well.

indian kids eat pulse candy
Photo courtesy http://www.thehindubusinessline.com/

Just to give you an idea of how popular Pulse candy is in India: the country’s population last year was at 1.25 billion. Now, the company that produces it, DS Group, is valued at IDR 1 billion (USD 75,000). The price per candy from Pulse is 1 IDR (way less than a cent in USD). In short, almost every person living in India has eaten candy by Pulse.

That is how popular Pulse is in the country.

Just like any other startup, Pulse was nothing more than a pipe dream. That is until some visionaries in India thought about creating a candy so delicious that quickly turned into a phenomenon.

Officially called “Pass Pass Pulse” the candy is Kaccha Aam-flavored with a tangy twist for extra kicks. The locals call it “magical core” or the “masala bomb” due to its shape. For those who do not know what Kaccha Aam is, it is green mango, which seems to be a local delicacy not only in India but in some countries in South East Asia as well.

Green mangos are used in a wide variety of dishes in India so the ingredient appeals to the majority of the consumers in the country. Originally the candy was created to appeal to a younger demographic but it took off so fast, all ages soon fell in love with Pulse.

“Pulse is an anytime, anywhere candy,” says Shashank Surana, the DS Group’s Vice President of New Product Development. “India is a hot country where you need to keep having something to keep the saliva going. That’s exactly the reason why candy sales are at a maximum in tropical areas.”

girl eating pulse candy
Photo courtesy https://img.buzzfeed.com

In line with Surana’s statement, candies seem to be everywhere and “anywhere” these days. Remember the Candy Crush Saga that everyone was enjoying playing on their smartphones back in 2013? Candy Crush’s game mechanics were similar to that of the cult classic Bejewelled but that didn’t stop consumers loving it anyway.

According to E! News, Candy Crush was making $850,000 every day from dollar purchases. Because of Candy Crush’s success, several other game companies attempted to recreate the game. There’s now Sweet Candy Fever, Crafty Candy, and, Candy Bars – being the most recent one, which is hosted on the gaming site Pocket Fruity.

Is the success of candy-themed games due to the fact that the treat reminds people of their childhood when life was easier? Or is it because everyone simply loves food? Whatever the reason, using candy as a marketing tool seems to work for most industries. Which probably means, it’s only a matter of time before we see a game focusing on Pulse, right?

If you’re interested in tasting India’s latest craze, you can order Pulse via Amazon. Yes, that’s right, it’s on Amazons, folks! Where else would it be?

Sponsored Content

Posted in Desserts | Tagged candy, Indian, Pulse, sponsored content

Related Posts

Q&A with Chef Preeti Mistry of Juhu Beach Club→

Sawadee-crup…not CRAP!→

caramel sauce dairy freePassover Cake You Can Eat All Year→

Dead fish and triangle-shaped cookies→

Follow Us on FacebookFollow Us on TwitterFollow Us on InstagramFollow Us on PinterestFollow Us on RSS

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

You May Also Like

  • “Jew eat?…No. Jew?”

    “Jew eat?…No. Jew?”

    Part 2 of 4 Part 1: Motion Sickness Part 2: ..

  • 10 Signs Your Food and Travel Blog Are Making You ..

    10 Signs Your Food and Travel Blog Are Making You ..

    Bending over to put on your shoes is ..

  • 5 Senses Tour of Bouchard Aîné & Fils

    5 Senses Tour of Bouchard Aîné & Fils

    Dating back to 1750 Bouchard Aîné & Fils ..

  • A Beautiful Galapagos Moment

    A Beautiful Galapagos Moment

    It’s been a year since my parents got ..

  • A Bread Worth Rising For!

    A Bread Worth Rising For!

    For me, most Saturdays start off the same. ..

  • A Clam Slam I Can Go For

    A Clam Slam I Can Go For

    Today I received an email from a woman ..

  • Popular
  • Latest
  • Tags
  • famous-pok-pok-chicken-wings

    Portland: The Perfect Bachelor Party Destination

    26995 views / Posted August 19, 2014
  • The Brisket Evolution Stops Here

    15578 views / Posted April 1, 2020
  • San-Francisco-yelp-cafe

    Barista Babes and the Yelpiest Cafe in San Francisco

    8355 views / Posted September 10, 2014
  • belinda-chef-pastry

    The Diary of a Pastry Chef

    8109 views / Posted December 19, 2014
  • oven-roasted-leg-of-lamb

    The Perfect Roasted Leg of Lamb

    4743 views / Posted November 28, 2016
  • The Brisket Evolution Stops Here

    April 1, 2020 / eatsporkjew
  • beef nachos-homemade

    Homemade Nachos Recipe

    March 25, 2020 / eatsporkjew
  • caramel sauce dairy free

    Passover Cake You Can Eat All Year

    March 18, 2020 / eatsporkjew
  • Dresden-Opera-semperoper

    The Best Schnitzel in Dresden

    March 17, 2020 / eatsporkjew
  • vegetable-kugel-with-matzah-passover-seder

    Vegetable Kugel with Matzah

    March 10, 2020 / eatsporkjew
baking basil beef beets brunch Burgundy butter calamari carrots ceviche cheese cheesecake chicken chocolate cilantro cinnamon cocktails desserts dinner duck eggs fennel fish france garlic goat cheese ice cream Jewish lemon lunch mushrooms New Orleans octopus Paris potatoes restaurants salad San Francisco scallops seafood shrimp sweets Thailand travel vegetables
 

Categories

 

Archives

 

Social Media

Follow Us on FacebookFollow Us on TwitterFollow Us on InstagramFollow Us on PinterestFollow Us on RSS
 

©2014 Eatsporkjew

Menu

  • THE SHOP
  • Restaurants
  • Recipes
  • Travel
  • Interviews
  • Best of Lists
This site uses cookies: Find out more.